In the early 90's, I worked at the classified ad counter of a local newspaper. Every now and then a business owner would come in and say, "I need bodies."

Bodies.

Here's a simple thought: if you are hiring bodies, your business will suffer.

You don't need bodies, not even WARM bodies. You need service professionals. Or at least people who are interested in being service professionals.

Ilise Benun's post from a while back on shyness made me think that many people, even people in service positions, are shy. So shy that they are afraid to try to get another job that suits them better. So, in the meantime, they are messing up your business.

Why do people who have no interest in service jobs take service jobs? Because they pay money. And people need jobs.The trouble isn't that they look for these jobs, the trouble is that they are hired for these jobs. You want to populate your front line with Service Stars. And service stars start out as people who are interested in providing service, not just a paycheck.

In other words, it's not them, it's you.
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