It sounds like a big word, but it’s a very simple concept.

I wish there was a/an (X) so I wouldn’t have to (Y).

Scott Ginsberg calls it The Ultimate Dream Statement™.

Read more about it here

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Rob Wallis is an author, speaker and trainer specializing in success training and personal development. He is founder and CEO of The Wallis Group, a productivity firm located in California. Contact him at rob@thewallisgroup.com.